Ranch Relief

Scroll down to read about it

In this project a company which manages luxury high end Texas Ranches, wanted a logo that embodies the rugged qualities of a Texas ranch with a luxurious element. Key words were: Experienced, Trustworthy, Dependable.

The deer antlers are a symbol for tradition, ornament, craft, hunting and masculinity. As the symbol fits to the image of the Texas Ranches, I just slightly softened it up with a clear and reduced illustration style. For the title Ranch Relief I chose a sans serif font and increased the letter spacing, so the title looks firm and stable. The Subhead Ranch Consulting and Key-Turn Management is written in a baroque antique because the serif font gives a touch of luxury to the overall appearance. 

Customer: Ranch Relief, Consulting and Turn-Key Management
Back to Top