For a company who wanted Give Aways in the form of jute bags, I developed this hero motive. The purpose of the Give Away is to motivate young people to start an apprenticeship. So I chose Superman because what would we do if we haven't had young people in training to become nursing cares, mechanics, etc. ?
It also takes a great deal of courage to chose a new path of life, starting an apprenticeship or education. Those people are the heroes of our time.